High-Impact Brand Design for Professional Private Practices
Everyone knows branding is essential—it sets the tone for your business and signals trust and value to potential clients. But too often, “branding” is just surface-level window-dressing, like putting expensive lipstick on a pig—no one’s fooled by that! Let’s go beyond the superficial and create real, strategic, comprehensive branding that authentically represents your practice, and leaves a lasting impression.
Avoid the Brand Design Pitfalls
You’re launching your private practice, and you know your brand is more than just a logo—it’s how you present yourself to the world. You’ve seen DIY or generic branding that falls flat, and you understand that your brand needs to do more than just look good. It must communicate who you are, connect with your ideal clients, and set you apart in a crowded market.
Trying to piece together your brand on your own feels overwhelming. What if your brand doesn’t truly capture the unique essence of your practice? What if potential clients are confused by inconsistent messaging or unimpressed by a brand that doesn’t reflect your professionalism? You might start to wonder if an ill-conceived brand could actually hold your business back instead of propelling it forward.
But you don’t have to go it alone! Let’s create a brand that authentically represents you, resonates with your ideal clients, and positions your practice for success.
Expert Guidance for Strategic Brand Building
I’ll guide you through every step of defining your brand’s strategy, helping you craft a clear plan that resonates with your ideal clients and sets the stage for your success.
Accelerated 2-Week Design Process
We’ll keep your momentum going with a focused, fast-paced design process that leaves you with a polished, professional-looking brand and all the tools you need to launch confidently.
Strategic & Goal-Driven Brand Development
Your strategy and vision will drive every design decision. I’ll ensure that your brand’s identity and marketing materials are perfectly aligned with your business growth goals.
What’s Included
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A step-by-step guide to help you clarify and communicate the most important elements of your strategy in ways your ideal client will find irresistible.
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What good is a brand if you have no idea how to market it? We'll eliminate this problem by mapping your future marketing plan now, so your branding is designed specifically to support your marketing goals for your practice.
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Ever seen a company using a logo that just doesn't seem like the right shape, size, or color for the situation? That won’t happen to you! We’ll design a versatile suite of logos to ensure you always have the perfect version for any need.
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Consistency is the key when it comes to branding, and having a defined color palette and brand typography is half the battle. I'll give you the tools to ensure your practice has the polish of a larger more established brand at all times.
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If a picture’s worth a thousand words, your brand images are just as crucial as your messages. The right visuals can communicate your values, evoke emotions, and make your brand unforgettable. I’ll curate and style imagery that perfectly aligns with your brand, ensuring every element reinforces your story and amplifies your impact.
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This is a brand guide made with non-designers in mind (ie. a document you'll actually use!). I'll provide easy-to-follow instructions for how to use your branding, and how to avoid the big mistakes that scream DIY design.
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When starting your practice, building your network is crucial, and these assets will ensure you can start introducing your brand the right way from the very beginning.
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Armed with your marketing roadmap, you'll have a good idea of what materials you'll need to execute your plan. Be it social media banners, post templates, directory banners, ads, flyers, etc. —we'll make sure you have what you need.
Total: $3450
Flexible Payment Plans Available Upon Request!
How it Works
Embark on a seamless journey to redefine your brand identity with my structured design process. From initial consultation to final delivery, each step is crafted to ensure your brand not only looks great but also perfectly captures your vision and values. Here’s what you can expect as we bring your brand to life.
Discovery Call
We’ll start with a no-pressure chat about your business goals and how my services can help you make them happen! I'll answer all your questions and we’ll choose a kick-off date for your project.
Prep work
We’ll dedicate some time before your kick-off date to prepare for a successful project. This includes developing your strategy, mapping your marketing plan, and gathering inspiration for your brand.
Moodboards
You’ll explore three unique moodboards that lay out potential directions for your brand's look and feel. You’ll get to pick the one that resonates most and I’ll take it from there!
concept presentation
You’ll get to witness your brand come to life as I present a comprehensive concept. See your proposed logo design, color palette, and typography in action!
Refinement
Your feedback is invaluable. This phase is all about refining the details—unlimited tweaks allowed—to ensure your brand identity is absolutely perfect.
Brand Guide & Marketing Materials
I’ll craft an easy-to-follow guide designed to help you implement your brand like a pro, ensuring your brand stays consistent and polished. This is also the stage where I’ll use your new branding to design your marketing materials, ensuring you’re ready at launch to start putting your brand out there.
Walk-Through & Delivery
We’ll conclude with a video call to walk through of your new brand guide and marketing materials. We’ll go over any questions you have about implementation, and officially hand over the keys (and all your files!) to your new launch-ready brand.
Working with Rachel has been one of the best decisions for our new non-profit organization. She expertly helped us to define and refine our vision through strategic branding sessions and then developed our visual brand identity and finally our beautiful website. We now understand that branding is so much more than a logo and color scheme. Doing this upfront was well worth the time and investment. Rachel provided us with such an advantage at the starting line. Working with her was an amazing experience.
Pyramid House Foundation
— Jenelle Hudson
Frequently Asked Questions
Below are some of the more common and pressing questions I get. If your question isn’t answered here, please don’t hesitate to fill out my form and ask!
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This service is right for you if you’re a service provider in the mental health industry preparing to launch (or re-launch) your private practice.
If you're looking for someone who can act as a guide throughout this process, and help you feel confident that you're making the right moves, you're in the right place!
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Great question! As a fellow business owner, let me tell you I've been there; having to weigh investing in the services I really need to be successful, but just not having the funds available up front.
No worries! I offer flexible 6 and 12 month payment plans, and I won't charge you interest or additional fees should you choose one of these plans.
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This is a common question, but it really won't be an issue. This is a collaboration, so you'll be involved every step of the way. You'll be in charge of gathering inspiration, I'll follow your lead on the design vision, and you'll have ample opportunities to provide feedback.
If for whatever reason that still isn't enough, you're free to cancel the project at any time, and be refunded a percentage based on how much of the project has already been completed.
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Yes! I want your branding to be more than just a set of logo files and color codes. Your package will include an email signature and business card design, as well as 2 additional marketing materials of your choice. You'll have the option to add-on additional items if you'd like.
